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How To Build A Website That Makes
Money
by: Patricia Taylor
As little as one decade ago an ecommerce site was the
domain of techno wiz’s and coding geniuses. Today the
Internet business world is not limited to the technically
gifted and motivated.
A person can build a viable web business without ever
understanding how to configure a Mysql database or coding
in HTML or PHP. A strong computer background or time needed
to learn, is all the skills needed to get started.
Static Pages & Content Management
Systems
Static pages are like digital paper. They do not change.
They end in .htm, and remain the same until the owner
changes the content on them.
A content management system can be as simple as a
www.blogger.com or Wordpress blog. Or, it can be a complex
$10 000 platform that is powerful enough to run 100 000
pages of content. The objective is to create something for
the search engines to send their robots to for ranking and
traffic generating.
The content should be designed to create demand, solve
problems, and offer solutions. The secondary purpose is to
optimize the website increasing the traffic and profit.
What Are You Selling
The Internet does not require a tangible product for sale.
There are dozens of things to sell which are not tangible
including downloads, education, affiliate and advertising,
pre-selling, or social/ entertainment. Creating a site
where people can come and share their love for a hobby,
venture, belief, or view, can provide a good opportunity
for a savvy business owner.
It is possible to sell entertainment. It is possible to
sell ‘meeting people.’ Many Internet businesses have grown
to unbelievable levels of success doing just this. Some
examples are youtube.com, facebook.com, myspace.com and
more.
The first step to building a website is not designing the
site. It is deciding what is being sold. Why will people
come to the website? What will attract them? What will make
visitors stay at the site?
Understanding what is for sale will help the business owner
pre-sell the product without continually telling people to
buy something. In fact, the most profitable sites are those
that do not try to sell anything.
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