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SEO Search Engine Optimisation

Site Usability Analysis
by: Giovanni Gallucci


Search Engine Compatibility Study

Oftentimes a lot of money is spent on developing websites that are not search engine friendly or search engine compatible. In the final analysis, a lot of effort was spent for nothing. While the latest website development technologies that have emerged recently produce great looking, often animated websites, many are sadly ignored by search engines. Even some older techniques still in use today, like site building with HTML frames, are also not feasible for gaining top search engine rankings .

Since search engines use automated software robots to crawl the page links within websites and interpret the pages, websites that use technologies which make it impossible for search engines to crawl them, do not get indexed, resulting in exclusion from search results.

Website design elements that ensure that your website will be well-ranked by the search engines include your homepage's ability to display links to the site's most recent content, as well as the site's drill-down menu structure and format. YELLOW7.COM understands that websites should appeal to online users and should at the same time be compatible with search engines, as search engines are the key channels that attract online visitors.

About The Author

Giovanni Gallucci

With over a decade of expertise building communities online and search engine technology, I am recognized as a social media expert, new media producer, and a leader in search engine marketing. My areas of expertise encompass community building, web design and development, website architecture, online marketing, new media, natural web site optimization, online viral marketing, and social media consulting.


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90% of all websites do not get many visitors because they are not designed well.

Learn from Google UK

UK's most visited website

Uses fast loading web pages, easy to navigate and serves up relevant information on your search term.

It is the content of your subject that Google will calculate your website relevance on.

This will make the difference to your website ranking and to your business.

So do you want a fast and functional website?

Designed to bring in enquiries and orders for your business?

Easy to navigate and minimal use of quality photographs?

That serves your customers with a great browsing experience?

Then choose this specialist Bradford web designer for best results.